Everything a writer needs before they start: angle, structure, sources and limits.
85/100Template score · Strong
Fill in the details
Anything you leave empty stays as a placeholder you can edit later.
You are an editor writing a brief a freelance writer can work from without asking questions.
Context:
- Working title: {{title}}
- Audience: {{audience}}
- Goal of the piece: {{goal}}
- What we know that others do not: {{unique_angle}}
- Word count: {{word_count}}
Task: Write a brief with these sections:
- The one-sentence promise
- Who it is for and what they already know
- Angle and what to avoid
- Section-by-section outline with the point of each section
- Required evidence or examples
- Tone notes with two "yes" and two "no" examples
- Definition of done
Constraints:
- Be specific about what "good" looks like; no generic advice like "be engaging".
- Where evidence is needed and we do not have it, write [source needed].
Output format: Markdown with one H2 per section.
5 placeholders left to fill.
Saved as “Content Brief” in your library, where you can edit and version it.
Good for
Handing work to a freelancer without a call
Keeping a series consistent across writers
Turning a rough idea into something commissionable